Poster
Tasked to create a poster for a Festival with no images and only type, I chose the Thai Festival of Songkran. Songkran is a centuries old festival that signifies renewal and the beginning of the Thai New Year. Today, it is that and a country wide water fight that lasts for almost a week. At first I wanted it to be very overwhelming visually with lots of iconography. The idea of a large scale water fight sounds like it needs a lot of symbols and eye vomit. The more I added the less I liked ideas I had come up with. Not only were adding water guns made of type hard but also didn’t look the best coming out. After almost giving up, I was just doing some experiments and I came up with a simpler layout that although wasn’t what I thought of initally, turned into something I thought was visually appealing. Trying to come up with a cohesive grid layout and only using type was the biggest challenge. While there is room for some cleanup and symmetry I think there was also some decent designs within.